Sustainable fashion, without compromising on taste.
Same cause, different 'Talking Points'.
Each year we pick an issue that needs attention. This year it's the mother of all issues, Climate Change. Each design has a hidden message within the print to spark up a conversation about the topic in hand. That way, the next time someone compliments you on what you're wearing you'll have a little more to say than just 'thanks'.
Supporting good things
Our collections are made out of sustainable fabrics, in small batches, locally in London. We think it is important to support small talented businesses (especially during this time), as well as giving back to charities that work with the issues we design around.
Our Climate Change collection highlights three topics, the actual Climate, Endangered Species and the Everyday Actions you can take to make a difference. We also make zero waste accessories with our offcuts, so be sure to check them out too.
Embrace the seasons whilst looking & feeling good. Embroidered, made to last as well as supporting causes close to your heart.
Stay safe, sustainably.
Zero waste, machine washable and made from our offcuts, what's not to love?!
Check out our classic prints from collections past...
Gung Ho x Lovorika
Do good whilst smelling good too. We've teamed up with ethical fragrance brand Lovorika to make an 100% organic perfume as part of our Pesticides campaign.
"I was first drawn to Gung Ho by the incredible designs and colours. Then, I learned about the environmental cause behind each of pieces, surely it's too good to be true?"
"As a 6 foot tall gal with boobs and booty I was sure the catch would be that the size ranges would not encompass me... but lo and behold, not only do they fit me but they are flattering! Truly the best wardrobe investments I have ever made!"
"The brand creates such wonderfully fun prints that feel amazing to wear, but the causes they support do so much good by educating the public and donating to topically related organisations. Definitely not your typical sustainable brand.”